An “execution channel” represents The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed in the Planning process.

• An area to enter the user’s objectives, budget, and start and end dates
• A “channel” created between an advertiser and publisher as soon as the RFP is sent
• The act of sending an RFP to begin the negotiation process with the publisher
• The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed