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Vemula Sinu
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Asked: 2021-11-17T05:21:16+00:00 In:

For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

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  • both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction
  • any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction
  • only cost-per-click (CPC) ads entering the auction
  • only cost-per-thousand impressions (CPM) ads entering the auction
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1 Answer

  1. Best Answer

    The correct answer for the above question is:

    • any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction

    Here you can read the explanation