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Vemula Sinu
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Asked: 2021-11-10T18:49:01+00:00 In:

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

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  • The projected maximum cost-per-click (max. CPC)
  • The average amount charged each time someone clicks on his ad
  • The average amount needed to make the ad appear somewhere on the page
  • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
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1 Answer

  1. Best Answer

    The correct answer for the above question is:

    • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

     
    Here you can read the explanation