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Singasani Akshay
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Asked: 2021-04-24T16:46:02+00:00 In:

You can add a “+”modifier in front of the words in a broad match keyword to:

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You can add a “+”modifier in front of the words in a broad match keyword to:

  • indicate that this keyword should be dynamically inserted in your ad text
  • specify that someone’s search must include certain words or their close variations
  • specify that certain words and their close variants be prioritized
  • override a negative keyword with a positive one
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1 Answer

  1. Best Answer

    The correct answer for the above question is:

    • specify that someone’s search must include certain words or their close variations

    Here you can read the explanation about the Broad Match Modifier: https://support.google.com/google-ads/answer/10286719?hl=en