Why would the data for a Search Network campaign show conversions but no view-through conversions?

Question

Asked: April 18, 20212021-04-18T16:46:22+00:00 2021-04-18T16:46:22+00:00In: Digital Marketing

A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
A view-through conversion is counted when someone sees an ad in Google Search and calls the business
A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site

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Singasani Akshay · Accepted Answer · 2021-04-18T16:55:41+00:00

The correct answer for the above question is:

A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

Here you can read the explanation about the View-through conversion tracking: https://support.google.com/authorizedbuyers/answer/166342?hl=en

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