What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Question

Asked: November 25, 20212021-11-25T17:45:30+00:00 2021-11-25T17:45:30+00:00In: Digital Marketing

No one has figured a way to “see” mobile’s contribution yet.
Many in traditional retail are not mobile users.
They don’t use AdWords.
They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

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Vemula Sinu · Accepted Answer · 2021-11-25T17:47:14+00:00

The correct answer for the above question is:

They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

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