Can you please explain the difference between B2B SaaS Marketing and B2B eCommerce Marketing with a few examples?
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Can you please explain the difference between B2B SaaS Marketing and B2B eCommerce Marketing with a few examples?
The main difference between SaaS and ecommerce is that SaaS companies provide software as a service, while ecommerce companies sell products or services online. Ecommerce SaaS solutions are usually subscription-based, meaning customers pay a monthly or yearly fee to access the software.
B2B SaaS Marketing is a type of marketing that promotes and builds awareness of cloud-based products and services, which we call SaaS products. The term B2B refers to those applications that are built specifically for businesses like Salesforce CRM and Zoom video conferencing tools.
The major difference between B2B SaaS Marketing and B2B eCommerce Marketing is that B2B eCommerce is a type of marketing that promotes businesses to sell their products online. The condition is that these products don’t necessarily need to be cloud-based. Some examples of B2B eCommerce are General Electric and Amazon business.