- Any search engine traffic that is not from Google
- AdWords Campaign traffic
- Website referrals
- Social media referrals
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For Analytics to show details about your keywords and AdWords costs, you must do one of the following: Enable auto-tagging.
This is the recommended approach and it ensures you are getting the most detailed AdWords data.
Manually tag all final URLs for your keywords with tracking variables. You should only do this in the special cases described below.