It validates budgets against other vendors in the same market.It is the only ad budgeting software on the market.It makes recommendations that are validated using machine learning.It helps businesses determine a go-to-market strategy.

By choosing ad types that your target demographic finds most appealingBy maximizing the number of conversions for a spend scenarioBy relying on customer feedback for optimal ad placementBy providing a discount on all ads after purchasing a license

Create alternative versions of best performing ad variationsApply specific bid adjustments to device and location targetingSet a specific target CPA (cost-per-acquisition)Add a themed group of negative keywords

Forecasts how your current campaigns will perform in the futureSets your ad budget for maximum growthRecommends the perfect ad structure for your budgetUses machine learning to target new demographics

Applying bid adjustments to specific locationsIncluding or excluding “Google search partners”Campaign-level Target CPA (cost-per-acquisition)Using “Target impression share” as an automated bid strategy