Website optimization is necessary for any website because the main purpose of making online business is to make profits through them, And the main platform for an online business to have a website.

But the fact is that just having a website does not give you any business, it has to be optimized with relevant data of your business so that people who search with their query will land to your website.

Now coming to ranking the website in the google page, needs more amount of efforts by implementing certain SEO techniques which help in the ranking with the relevant keywords, There are many digital marketing agencies in Hyderabad which do promotion of your website, with my experience I have Suggested you a best one, yo can check there for more details