Cross-channel advertising refers to the practice of advertising across multiple channels, such as television, radio, print, online, and social media. The goal of cross-channel advertising is to reach a wider audience and to provide a consistent message across all channels.
Cross-channel advertising can be an effective way to build brand awareness, drive traffic to a website or physical location, and increase sales. It can also be a powerful tool for building customer loyalty and engagement, as it allows businesses to connect with customers on multiple levels and through multiple channels.
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