As a business, the pressure to keep up with your audience and ensure maximum engagement can be very overwhelming.
The first problem usually is about developing the right content. What most people do is randomly post content and expect a genie to turn it into a goldmine flowing with likes and comments. You can’t afford to do the same if you desire to grow on the gram.
For your Instagram content to yield results, you have to go beyond simply posting random photos, and videos. Your posts have to have that extra oomph that forces visitors to stay.
Know more: Essential Steps For Marketing On Instagram
It’s a new year and businesses are topping their games with new strategies for conversion. In this article, we’ll be explaining the various ways to upload better content for your Instagram account. Let’s get into it.
Types of Content You Can Upload On Instagram
What kind of Content can you post on Instagram? Well, variety is the spice of life. And if your content is monotonous, your followers will get bored. So, feel free to upload a wide range of posts on your feed.
But here’s one thing worth remembering: always design your content to speak to your target audience. Also, ensure that your posts are on-brand and align perfectly with your niche.
There’s no status quo on the gram. You can always tweak or customize your content to fit the requirements of your fans. It’s also good to stay off business talk occasionally to give your audience an avenue for more engagement.
Here are some of the relevant content types for your Instagram Account:
Behind the Scenes:
Most Instagram posts look posh and professional. This is an effective strategy for businesses. However, sometimes, it doesn’t hurt to let your audience know what goes on behind the scenes.
For example, a cake-producing brand can decide to show their audience the process of decorating their cake. This can help boost people’s confidence in the product and encourage them to try out the yummy treats.
Feedback and Testimonials:
What’s the best way to show that your brand is legitimate? Through feedback and testimonials!
Even as a startup, you can get your first set of customers to give nice and detailed feedback about the services. Posting these feedbacks on your feed or stories occasionally can help boost your believability as a brand.
The feedback also tells you what your customers think of your products while helping you advertise your products at the same time
Quotes:
Posting motivational quotes on specific days will do a lot for your content and engagements. You never know, your inspirational and motivational posts may help one of your audience feel better.
You can decide to post one or a pair at a go. Also, use relevant hashtags to improve the chances of popping up on search results.
Image @Hester Qiang for Unsplash
Polls:
The best way to allow your audience to feel the human presence behind your account is through polls. On Instagram, engagement is the real deal.
So, while it’s good to give value to your audience, it’s also important that they reply or react to your content. And polls are the perfect way to make them do this.
Instagram allows you to hear from your audience through question polls. You can create random questions about your brand and have your audience answer them through this feature. In fact, a good strategy to get more topics is to ask your audience.
Read more: Hyperlapse: How to Create Creative Videos for Instagram?
Brand Story:
As a brand, you don’t just want people to follow you. You want people to know your brand and what it stands for. Posting your brand story frequently can help you achieve this goal.
Fun Facts:
Who doesn’t like a little fun? Fun facts offer a mix of fun and valuable information. When you post this kind of Content, your followers will learn in a fun way.
Promotional Posts:
Promotional posts allow you to tell your fans about your products or services. You can do this in various ways. For example, you can explain the benefits of your products or tell your audience about their components. Promotional posts also include product launch and giveaways.
How to Upload Better Content on Instagram?
Your content on Instagram regardless of its type should be:
- Informative
- Attractive
- Speak to your audience
With these three core requirements in mind, curate your content using the following tips.
1. Understand Your Audience
As a brand owner, your priority should be to know your audience, their needs and how to solve their problems. Without this, you will not be able to create Instagram content that your audience will love.
A simple research will give you the right answers. Take out some time to study your audience well, get to know what they want from your page and the type of content suitable for their consumption.
An easy route to getting these details is through your competitors. Dedicate ample time to checking out relevant competitors in your field and how their audience reacts to specific posts. Create different questions that may be a major concern for your audience and answer them appropriately. This way, you will have the necessary information when developing content for your audience.
2. Create Compelling Instagram Captions
Instagram captions hold a lot of weight when it comes to creating great content. You want your captions to carry as much valuable information as possible. You also should make it catchy since people’s attention span on social media is very short.
Captions and hashtags work hand in hand. So, do well to include targeted and relevant hashtags below your captions.
Remember: Hashtags are very important, but they shouldn’t overpower the caption. So use them minimally.
Create compelling captions that re-emphasize your brand story, values, goals and products. It takes time to get the perfect caption. With practice, you’ll get better at it. Remember, it’s not about the length, but the content and its impact on your audience.
Image @tacobell
3. Analyze your Growth and Engagements
Measuring your growth process on Instagram is very important. This helps you know whether or not you should continue with the same pattern. Instagram places much value on your engagements – likes, shares, video views, and comments. They all determine your growth on the platform.
There are three major ways to analyze your growth and measure the engagements:
- Tracking the reactions on each post during a specific time manually
- Using the Instagram analytics tool
- Using third-party analytics tool
The second and third methods of calculating engagement have the advantage of providing automatic computations. Unlike the first, you can effortlessly track your engagements. Regardless, keep a close eye on the responses to see if they’re relevant or helpful.
4. Use Instagram Unique Tools
Do you know that using Instagram tools helps create better content? Instagram is a package with various features that when properly combined will yield massive results. These tools include:
Hashtags are for sectionalizing your posts into specific niches. Plus, they increase the visibility of your posts. There are lots of Instagram hashtags and you have the opportunity to use the existing ones or create new ones.
Ideally, your posts should have between 5-10 relevant hashtags to avoid shadowbanning or content spamming.
Before using a specific hashtag, you should ensure:
- They are relevant to your niche
- Make sure your account is public
- Placement in strategic position
Stories
A study has shown that Instagram Stories is one of the best channels that boosts the growth of an account. Instagram stories can help you gain more reach and get users to find out more about your brand.
If your services are targeted towards the teens, then Instagram Stories should be your best friend. Always make your stories fun and relatable for better results.
Learn more: Top 5 Ways To Use Instagram Stories For B2B Lead Generation
Reels
Reels are short videos that are 1 minute in length. Though they’re not lengthy, they have massive profile building power.
Your Instagram reels can be on anything pertaining to your brand. However, more than anything, your reels should focus on entertaining your audience. But feel free to educate them too.
Image @Aaron Weiss from Unsplash
5. Use Quality Pictures
Instagram, before the inclusion of other features, was known for pictures. Today, the app may have evolved into a hub for different content types, but pictures are still important.
As a business, you should be particular about the quality of your pictures. Unprofessional, blurry, and low-quality images give your audience an impression that you’re a ‘local’ brand. This can affect your analytics especially when your target audience are experts in their fields.
So, as you place importance on captions and content, get good pictures. Ensure they’re well-edited and fit for Instagram use.
Image @Malte Helmhold from Unsplash
Conclusion:
The quantity of engagements you get on each Instagram posting is mostly determined by your content’s quality. How relevant is your content to your audience? Are your captions on point? Are your pictures high-quality? Do you use hashtags?
Also Read: The advent and blooming of Instagram shopping to bolster your business
In this article, You’ve read about the many approaches to improve your content generation for your brand in 2022. It’s time to get to work. Post with our tips in mind and don’t forget to check your analytics. Good luck!
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