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Singasani Akshay
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Asked: 2021-05-06T16:01:25+00:00 In:

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

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How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

  • It sets CPC bids as one-tenth of the current CPA bid setting
  • It bids a static CPC value based on the current maximum CPC settings
  • It uses conversion history to set higher bids when a conversion is more likely
  • It adjusts CPC bids based on existing bid adjustments
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  1. Best Answer

    The correct answer for the above question is:

    • It uses conversion history to set higher bids when a conversion is more likely

    Here you can read the explanation about the CPA bidding: https://support.google.com/google-ads/answer/6268632