How would you determine the clickthrough rate (CTR) for a client’s search ads?

Question

Asked: April 25, 20212021-04-25T14:33:23+00:00 2021-04-25T14:33:23+00:00In: Digital Marketing

Evaluate the number of clicks the ad accrues per day
Divide the number of impressions the ad gets by its average position
Divide the number of clicks the ad gets by the number of impressions it gets
Divide the number of impressions the ad gets by the number of clicks it gets

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Singasani Akshay · Accepted Answer · 2021-04-25T14:40:00+00:00

The correct answer for the above question is:

Divide the number of clicks the ad gets by the number of impressions it gets

Here you can read the explanation about the Click Through Rate: https://support.google.com/google-ads/answer/2615875?hl=en

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